Portland Fish Market is an outcome of two families’ dream of bringing the best Pacific Northwest seafood to Portland while supporting the local fishermen. Opening in 2014, it is a fairly new market, but is reminiscent of how grocery shopping used to be in the past.
The market sells incredibly high quality ingredients directly from the source. It was important to have a logo that communicates the quality of the product. The market is a family business located in a sweet Portland neighborhood, so it was also important to make the mark feel approachable.
A secondary mark of just the fish serves exists as well to form a more flexible brand that can be used across a wide range of deliverables for the market. Another version with additional information is included for larger applications.