Umbrella Chocolate Company is a fictional chocolate company located in Portland, Oregon. Inspired by the colorful and fun nature of umbrellas and how they bring color and fun to a rainy gray day, I decided to make Umbrella Chocolate Company a playful and colorful brand.
The homepage for the brand website welcomes the viewer with bold color and dancing treats. I wanted the spirit of the brand to come through in the website. I also wanted to showcase the treats themselves since they are also a part of the brand—being colorful, celebratory and unique.