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This branding system for the Northwest Coast Trails Coalition was made to represent the organization and to help create a recognizable system to encourage participation and involvement in the organization and the trail systems they represent.
The logo uses the ligature between the S in Coast and the T in Trails to feature movement and connection within the words, two important attributes of the organization. This ligature also resembles a trail moving through the emblem. The whole name of the organization is able to fit concisely into the mark that also features abstract representations of the landscape.